WPI Strategy sees off several major agencies to get ABPI gig
The agency run by Nick Faith and Sean Worth triumphed in a recent pitch.
The Association of the British Pharmaceutical Industry has called in WPI Strategy after a hotly-contested pitch.
It is understood that WPI Strategy is replacing Hanover Communications on the retained account. The four-year old agency becomes responsible for providing strategic communications support to the body representing the majority of the research-based pharma companies operating in the UK.
WPI triumphed over a number of more-established public affairs agencies in the pitch process, with Hanover, Portland, Blue Rubicon and MHP all said to have taken part in the contest.
The ABPI will continue to use Lexington Communications for core public affairs and monitoring. The pharmaceutical body’s public affairs function is overseen by former Edelman director Saratha Rajeswaran who joined in 2017 as executive director, government affairs and devolved nations.
WPI Strategy was set up in 2014 by former Conservative special adviser Sean Worth and Policy Exchange communications director Nick Faith. It was recently identified by PAN as one of the ‘disruptor’ lobbying firms shaking up the old order in public affairs. To date the agency has carried campaigns for number of organisations including British Land and Vodafone but will be pleased to land a major retained account with a big-name client.
A spokesman WPI Strategy confirmed that it had been successful in the pitch but declined to comment further. Hanover also declined to comment.