Royal heads up to Hull

Written by Rod Muir on 10 October 2016 in News

Well-known lobbyist and Tory candidate is ‘excited to be back in Yorkshire’.

Former Ladbrokes and Britvic lobbyist Richard Royal has taken up a post as head of government affairs for a Hull-based producer of bioethanol and high protein animal feed.

Richard Royal has joined Vivergo Fuels to spearhead the company’s call to government for the swift rollout of a new fuel containing 10% bioethanol.

Royal was most recently public affairs manager at the Royal Pharmaceutical Society. His previous posts include senior corporate affairs manager at Britvic Soft Drinks and public affairs manager at Ladbrokes.

He has also been chairman of Conservative Friends of Russia and was the Conservative party’s candidate for Hartlepool in the 2015 general election.

In the new job, Royal will lobby the government for the rollout of E10 petrol in 2017. According to Vivergo Fuels, its introduction would deliver a carbon reduction equivalent of taking 700,000 cars off the roads in the UK.

Vivergo Fuels managing director Mark Chesworth said: “It is a crucial time for E10 and we’re delighted to welcome Richard to the company. His expertise and extensive political knowledge will be vital as we continue to call on the government for the swift, coordinated rollout of E10 to benefit both the environment and the economy.”

Royal said in a statement: “Vivergo Fuels is a great British company which is passionate about creating a greener future, providing a sustainable market for UK farmers, and supporting the economy through job creation in the north of England.

“I’m excited to be back in Yorkshire and to be working alongside Mark and the team to raise awareness of Vivergo Fuels as a business and to secure the introduction of E10 in the UK.”


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