PLMR snaps up property public affairs agency Snapdragon
Rebekah Paczek has sold up to Elin De Zoete and Kevin Craig.
PLMR has strengthened its property and built environment public affairs offering by acquiring the 11-strong agency Snapdragon Consulting.
The deal comes seven years after Snapdragon was established by former PPS Group director Rebekah Paczek and takes the head count at PLMR to over 50 consultants.
Snapdragon has bases in London, Cambridge and Birmingham and the London team will move in to PLMR’s headquarters in Westminster in October. PLMR will then operate out of London, Cambridge, Edinburgh and Birmingham.
Snapdragon clients including Jaguar Land Rover, Tarmac and “several leading housebuilders” will move over to PLMR, according to a spokesperson.
PLMR founder and CEO Kevin Craig said: “Our coming together with Snapdragon offers exciting opportunities for clients and colleagues alike. We love how they do business, how they seek to win new business, their integrity and their energy levels. We see huge similarities in how Snapdragon and PLMR try to deliver value for clients and we are incredibly excited to announce today’s coming together.
“Built environment, planning and development communications have been a key practice area for PLMR since day one of operations in 2006. We have always had the ambition of taking our work in this area to an even higher level.”
Paczek, who started her career at PPS and has also been an associate director at Weber Shadwick, said: “PLMR’s ethos, reputation and its wide range of services, and its commitment to the Snapdragon team make this a fantastic move for Snapdragon and our clients. The excellent fit extends across the businesses, clients and staff and means it’s business as usual for my team and I – enabling us to continue to offer the same specialist service to our clients while also offering additional value and exciting new opportunities.”
Snapdragon is the second acquisition for PLMR after it picked up specialist education communications agency Mango in April 2017.
PLMR – which gives 5% of its profits to charitable causes - is understood actively exploring further growth in areas including digital, food and retail, energy and sustainability, tech, transport and infrastructure, finance, health care and social care.