Pagefield called in by King’s Cross businesses for public affairs push
Members of Urban Partners include Google and The Guardian
Major businesses operating in the in the Euston, King’s Cross and St Pancras area have called in Pagefield to handle PR and public affairs activity.
Urban Partners was set up in 2011 to represent local businesses and contribute to the area and local community, with a particular focus on supporting local young people. Its members include Google, The Guardian, Ted Baker, Eurostar and HS1 Ltd.
Pagefield won a competitive pitch to land the business. It will to help to raise the partnership’s profile and build awareness of its work among politicians and other key stakeholders.
Pagefield chief executive Oliver Foster said: “In a short space of time Urban Partners has established itself as an inspired business partnership which has already had a hugely positive impact in one of London’s most exciting and fast-changing neighbourhoods. We are looking forward to helping the group to have an even greater impact, while widening awareness of its work both within and beyond the area itself.”
Urban Partners has not previously used external public affairs support. Recent initiatives developed by the partnership include the Wellbeing Walk, running between St Pancras International and Euston, which allows users to encounter 50% less air pollution than the traditional route.
Urban Partners also runs a homework club that provides a weekly quiet space for local young people who don’t have a place to study at home, while volunteers from member businesses provide free tutoring. Now at capacity with 35 regular attendees, the scheme is set to expand to include further member premises later this year.
HS1 Ltd commercial director Wendy Spinks said: “Through Urban Partners, extremely high calibre organisations, both global and local have come together to deliver innovative initiatives to support those that live, work and pass through the area. With Pagefield on board, we hope to build awareness of our model and further enhance the benefits that we deliver within the local community.”