Headland wins Pret A Manger public affairs and corporate work
The agency was brought in after a competitive pitch to help 'build trust with stakeholders'.
Headland has been appointed by Pret a Manger to advise on its corporate communications and public affairs.
The business was picked up after a competitive pitch and the brief covers corporate PR, public affairs and press office support.
It also includes supporting Pret as it implements changes to its operations following its commitment to review its allergen policies. The review was triggered by the much-publicised death of a teenager who ate a Pret A Manger baguette that contained sesame, which she was allergic to.
Corporate communications specialist Headland lines up alongside Brunswick which continues to provide high level communications and public affairs advice to Pret CEO Clive Schlee.
It is the latest big public affairs win for the firm after PAN also revealed in October that Headland had taken the sought-after Airbnb UK public affairs brief from Stonehaven.
Headland was previously known as a financial and corporate agency, but is increasingly focusing on public affairs and recently swooped for Downing Street’s head of strategic communications Ben Mascall in a bid to build up political clout.
Confirming the latest news, Pret A Manger chief customer officer Barnaby Dawe said that Headland would “help us build trust with all our stakeholders”.
The agency will be working closely with corporate branding experts Tovera Consulting, who have been appointed to lead a programme of stakeholder research and insights.