Hanover triumphs in beer fight

Written by Rod Muir on 13 January 2017 in News

Agency wins pitch with British Beer & Pub Association... as it opens office in Dublin.

Hanover has fought off rival agencies to hold onto its major public affairs account with the body representing brewing and pub company organisations across the UK.

Charles Lewington’s agency faced a four-way fight to hold on to its retained account with the British Beer & Pub Associations, believed to be worth more than £150,00 in fees annually.

The BBPA met shortlisted agencies this week, with the pitch proves overseen by public affairs director David Wilson.

Hanover was first appointed to the account in 2010, replacing Euro RSCG Apex Communications. Its work for the organisation has included the high-profile and successful campaign to kill the beer duty escalator and cut beer duty overall.

The beer duty escalator was introduced in 2008 and increased beer duty automatically by 2% above inflation each year. In 2013, George Osborne announced that the beer duty escalator would be scrapped following a concerned lobbying effort by bodies including the BBPA and CAMRA.




It comes as Hanover has also announced the opening of its Dublin office. The team will be headed by Lorna Jennings, previously managing director at Keating & Associates.

The offering will be strengthened by the appointment of former Tánaiste, Mary Harney, as senior advisor. And Hume Brophy’s Colin O’Donnell has been hired as a senior account director.

The Dublin base is the latest addition to Hanover’s expanding portfolio, which includes flagship offices in London and Brussels.



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