EDF puts MHP on alert – again

Written by David Singleton on 6 March 2017 in News

Energy giant is understood to have restarted last year's big-money pitch process.

EDF Energy has put MHP Communications on alert over its lucrative public affairs account – for the second time in 13 months.

In February 2016, PAN revealed that the energy giant had put MHP’s account out to pitch and invited four agencies to tender.

But a month later EDF contacted the shortlisted agencies telling them it was going to “cancel the tender for the time being”. The postponement coincided with uncertainty about EDF’s plans for the Hinkley Point C nuclear power station.

The government approved a new £18bn nuclear power station in September last year and it has now emerged that the firm is reconsidering its public affairs arrangements in the UK once again.

The 2017 pitch process is understood to be in the early stages and the initial response deadline was last Friday, according to one insider. It is not clear if any agencies have been shortlisted yet.

The French energy giant is among MHP’s biggest clients and the agency is said to be keen to hang on to the business.

Last year, MHP signed up former energy secretary Ed Davey as a senior adviser in a bid to strengthen its energy credential’s ahead of the pitch process.

MHP is said to be desperate to keep the account. However sources at MHP failed to confirm or deny if the pitch was going ahead - and whether MHP was involved or not.

Meanwhile public affairs bosses at EDF were not responding to any enquiries about the pitch process.

Last year, EDF shortlisted MHP, Burson-Marsteller, Insitictif Partners and Portland before cancelling the pitch.



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