Edelman further boosts Tory firepower with Woodhouse hire
Sun man-turned Tory spinner joins ex-Boris aide.
Edelman has signed up former Sun journalist and Conservative party adviser Craig Woodhouse as it continues with efforts to reinvigorate its lobbying team.
Woodhouse takes the post of director in the agency's 20-strong public affairs and government relations team.
He enters the public affairs world after four years at The Sun and eight months as special adviser to culture secretary Karen Bradley. He also endured a brief stint in Number 10 as Theresa May’s press secretary in the immediate aftermath of the general election, when many aides were jumping ship.
He is the first major recruit by Edelman’s public affairs managing director Will Walden, who joined the agency earlier this year in a bid to resuscitate its lobbying offer. Walden was previously Boris Johnson’s chief adviser.
Walden said: "Craig is one of the most respected, thoughtful and professional advisers in Whitehall. He brings years of understanding at the sharp end of Westminster politics... I can’t think of anyone I’d rather have hired in this space than Craig. He will be a dynamic driving force for our clients, whilst further strengthening our PA bench."
By joining Edelman's public affairs team, Woodhouse follows his wife into the lobbying world. Alison Woodhouse is head of energy lobbying at Hanover Communications, led by former Tory communications chief Charles Lewington.
In the new job he will have oversight of Edelman’s “political media engagement”. He will also have responsibility for clients in the sporting and leisure sectors such as Formula 1, and will help to drive with efforts to win clients in the gig economy.
Woodhouse said he was "thrilled to be joining a truly global force in public affairs".