Cavendish responds to Brexit with German lobbying link-up
Alex Challenor’s agency is not the only one linking up with Germans.
A public affairs agency has responded to "the dynamics of Brexit" by teaming up with a leading German lobbying firm.
Cavendish Place Communications has struck a deal with Miller Meier, set up in 1997 by Dominik Meier and Constanze Miller.
It is the second UK agency to take such action, with the deal coming two months after Hanover Communcations established a strategic partnership with the Berlin-based agency Johanssen + Kretschmer.
Miller Meier is ranked among the top three owner operated political consultancies in the Germany, with offices in Brussels and Berlin
The deal will see Miller Meier becoming the main network partner in Europe for Cavendish, which is run by Conservative lobbyist Alex Challenor.
Challenor, a longstanding member of the board of the Tory Reform Group, said: "The old traditional ways of providing PA advice between London & Brussels clients is becoming increasingly obsolete & irrelevant."
The Cavendish founder and managing director added: "The dynamics of Brexit mean clients’ need their public affairs consultancy to be able to reach into Berlin and Washington D.C. as much as the standard Brussels office.”
The link-up comes after Cavendish recently hired the current chair of the APPC’s Young Consultant’s Committee, Matt Sutton.
Cavendish has nabbed Sutton from Instinctif Partners, where he was an account manager. Sutton has also worked for Conservative MPs Nigel Adams and Julian Smith.