Canal & River Trust calls in Cavendish for ‘next stage’ of journey
Charity dumps Instinctif from UK-wide account.
The body responsible for protecting over 2,000 miles of waterways in England and Wales has appointed Cavendish Communications to support its UK national public affairs activity.
The Canal & River Trust previously used Instinctif Partners, but has now dropped the agency after a competitive pitch.
Cavendish is run by founding director and Conservative activist Alex Challenor. The agency will work closely with the charity’s national public affairs team operating out of London and Milton Keynes, but also the Waterway Regions.
On top of maintaining 2,000 miles of canals and rivers, the Trust is also responsible for an enormous network of bridges, embankments, towpaths, aqueducts, docks and reservoirs and more.
Ed Fox, head of communications at Canal & River Trust, said: "The Canal & River Trust is a big charity that is making a big difference to millions of people’s lives. We contribute to a considerable range of government agenda across England and Wales – from national initiatives on health, wellbeing, happiness and skills to regional projects such as the Northern Powerhouse and Midlands Engine.
"Communicating our work to politicians, policy-makers and influencers is a big task and we’re excited to have Cavendish on board to help us with the next stage in our journey."
Challoner said: "Canal & River Trust is about as big a brand as they come in the charity sector, so it’s fair to say we are hugely excited to have won the brief, against stiff competition."
Picture by: Nick Ansell/PA Archive/PA Images.