Airbnb checks out of Stonehaven after a matter of months

Written by David Singleton on 26 October 2018 in News

Headland has picked up the sought-after UK public affairs brief.

Stonehaven has lost its public affairs and corporate communications retainer with Airbnb after around just seven months, PAN has learned.

The tech giant is understood to have called time on the relationship a few weeks ago and handed the business to Headland instead. Airbnb UK public affairs manager Claudia Alder confirmed the recent switch but did not explain why Stonehaven had been dumped after just a few months.

It is the second time in a year that the account has changed hands. Pagefield picked up the retainer in 2015 and hung on to it until early 2018, when the business was moved to Stonehaven after a competitive pitch.

Stonehaven was set up by former Crosby Textor Group consultant Peter Lyburn in 2014 with a focus on research, campaign planning, corporate strategy and political polling. Since then it has attempted to step up its lobbying work with Portland partner Ben Thonton joining in 2017.

The win is the latest boost for Headland as the corporate communications firm builds up its public affairs credentials.  In 2017 the agency raised eyebrows when it took the retained PepsioCo public affairs account from Fleishman Hillard Fishburn. This year it took Greene King from Lexington and also landed major public affairs accounts with JustGiving and Lidl.

Headland also recently hired Downing Street head of strategic communications Ben Mascall as a director, working across corporate PR and public affairs.  




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